Product lifespan decreases, while the amount of new products pushed to the market is ever increasing. This is not a functional global vision for the future. Most of these products are tailored for the unidentified masses, which due to this fast “push to market” approach, will only decrease the design quality and increase waste on our planet. And most of these consumer products are still produced via an old fashioned (a century) mass production infrastructure, which equals to large stock, high manual labor, big investments, long distance transportation, army of employees etc.

Since the world is becoming ever more digital, decentralized and connected, this approach on how to develop products will change the world forever. Whereas MP3 changed the music industry for ever, digital cameras did the same for photography and digital print enabled everybody to become a publisher, the same transition will happen for consumer products as well and people will be able to create their own products with great ease and will not need to be bound by the selection they can find from retail.

We also feel this approach can have a tremendous effect on carbon emissions on global scale. You will only produce what you need, there is hardly any transportation and all the stock you have is virtual.