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FOC TALENT: Pekka Salokannel

About Pekka Salokannel

As a designer my passion is to find new possibilities to create interesting products. Interesting can vary a lot: Once it's a new form, other time it's just a fresh material for old product. Somehow I want to design products that also have a fashion statement. I haven't got answer for that yet - maybe I'll never do. But as long it will give pleasure for audience, it gives pleasure for me. My biggest passion in product design is wristwatches. Even though I'm a industrial designer, I've also fascinated soft goods as well. Bags, Backpacks, belts, hats, jeweleries, etc. Well, you could say hard fashion.


EDUCATION Industrial design, Institute of Design 2003 - 2008 Lahti university of applied sciences, Finland WORK EXPERIENCE Industrial designer Golla Oy 2007 -> PROJECT WORKS Industrial designer, Sunaru Oy 2009 Industrial designer, Rocla Oy 2006 (school project) Industrial designer, Contecor Oy 2006 Industrial designer, Alien snowboards 2004, 2005 Industrial designer, Raute precision Oy 2005 (school project) Industrial designer, Buster Oy, boat company 2005 (school project) PROGRAM SKILLS Adobe Photoshop Adobe Illustrator Adobe InDesign Rhinoceros 3 DS Max Maxwell render Microsoft Office LANGUAGE SKILLS Finnish, Native language English AWARDS / ACHIEVEMENTS -7th, Sound innovation-competition - DESIGNBOOM -ENLIGHTENED - Swarovski Elements 2008 WATCH INSPIRATIONS - Book -ENLIGHTENED - Swarovski Elements 2009 PASSION TOPAZ- Book -3rd prize Canal digital-Graphic design competition 2005 -Behind the scenes-exhibition (own) 2009 HOBBIES Snowboarding, Beach volley, Running, Design / arts and cooking