FOC Talents 1.May.2011
We are excited to present the new Talents assignment in cooperation with Ross Lovegrove. In our FOC Talents program we aim to push the envelope of designs that can be created with state-of-the-art digital manufacturing technologies. Ross Lovegrove, just as our previous judges, Karim Rashid, Ted Noten, Frank Tjepkema, Frederik Roijé and Janne Kyttanen, has produced many such exceptional examples. In this 2011 summer competition the Talents are challenged to come up with a necklace design that touches upon Lovegroves’ vision on design:

“I am an evolutionary biologist, more than a designer. I don’t know what design is anymore, I create form, I understand form and I’m enjoying the digital age to create it. I’m hoping to push that even further. my work also relates to nature, in an evolutionary sense as I’m concerned with reduction. I exercise what is called ‘organic essentialism’ which means using nothing more – nothing less than is needed. I feel comfortable in this organic, isomorphic, anthropomorphic, liquid age of making things, but I try not to force it into things that don’t need it.”























