FOC Talents summer 2011 design brief with Ross Lovegrove

    FOC Talents  1.May.2011

    We are excited to present the new Talents assignment in cooperation with Ross Lovegrove. In our FOC Talents program we aim to push the envelope of designs that can be created with state-of-the-art digital manufacturing technologies. Ross Lovegrove, just as our previous judges,  Karim Rashid, Ted Noten, Frank Tjepkema, Frederik Roijé and Janne Kyttanen, has produced many such exceptional examples. In this 2011 summer competition the Talents are challenged to come up with a necklace design that touches upon Lovegroves’ vision on design:

    Ross Lovegrove next to his DNA staircase

    “I am an evolutionary biologist, more than a designer. I don’t know what design is anymore, I create form, I understand form and I’m enjoying the digital age to create it. I’m hoping to push that even further. my work also relates to nature,  in an evolutionary sense as I’m concerned with reduction.  I exercise what is called ‘organic essentialism’ which means using  nothing more – nothing less than is needed. I feel comfortable in this organic, isomorphic, anthropomorphic,  liquid age of making things, but I try not to force it into things that don’t need it.”

    Mercury lamp by Ross Lovegrove for Artemide

    Ross Lovegrove will also take part in the jury, together with Janne Kyttanen and a third jury member still to be announced. The necklace will be manufactured with Laser Sintering in grey color. FOC talents are requested to especially pay attention to new elements such as innovative closing mechanisms or the use of moving parts such as textiles. The use of off-the-shelve items to reduce bounding box volume and end consumer price, such as cords etc. is allowed.

    Deliverables feedback moment* (optional)
    • Before July 1st send an explanation of your ideas, preferably with sketches or screenshots
    • Within 10 days FOC will advise on which direction to pursue

    Deliverables final*
    E-mail the following to talents@freedomofcreation.com before August 1st 2011:
    • 3D-file of your design in STL-format
    • PDF-file explaining the concept
    • 2 high-res renderings of the design

    Jury: Janne Kyttanen (FOC), Ross Lovegrove and third jury member still to be announced
    1st prize: The winning designer will receive 250,- euro and a 3D-Printed ‘copy’ of his/her design
    1st & Runners up: the best entries will be sold in the FOC online store in return for 5% royalties
    *Only submissions from pre-selected FOC Talents will be reviewed for this design brief! If you are an exceptional designer with advanced CAD/CAM experience, you can apply to join the Talents program by sending your portfolio to: talents@freedomofcreation.com

    About Ross Lovegrove
    Born 1958, cardiff, wales. Lovegrove graduated from manchester polytechnic with 1st class BA hons industrial design in 1980. Master of design of royal college of art, london, 1983.

    In the early 80’s he worked as a designer for frog design in west germany on projects such as walkmans for sony, computers for apple computers, later moved to paris as a consultant to knoll international, becoming author of the highly successful alessandri office system. Invited to join the atelier de nimes along with jean nouvel and philippe starck, consulting to amongst others louis vuitton, hermes and dupont.

    Returning to london in 1986 he has completed projects for amongst others airbus industries, kartell, ceccotti, cappellini, idee, moroso, luceplan, driade, peugeot, apple computers, issey miyake, vitra, olympus cameras, yamagiwa corporation, tag heuer, hackman, alias, herman miller, japan airlines and toyo ito architects, japan.

    Winner of numerous international awards his work has been extensively published and exhibited internationally including the museum of modern art in new york, the guggenheim museum new york, axis centre japan, pompidou centre, paris and the design museum london – where in 1993 he curated the first permanent collection. Lovegrove was awarded the world technology award by time magazine and CNN in november 2005.

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