FOC FOR 2Jan2010

Freedom Of Creation collaborated with Tjep to create a stunning scale model of the Tjep Oogst concept. Tjep is a design agency based in Amsterdam, in October 2008, Tjep. initiated an investigation into new developments in the agricultural sector. What they came across were radical ideas with regards to self-sufficiency, capable of getting us quite a bit closer to the concept of a sustainable society.

They approached Freedom Of Creation to create the scale model of the Oogst 01 concept explaining and visualizing the ideas in great detail.

About Oogst:

As a creative agency focusing on 3D design and visual communication, their approach was not technically oriented, but rather they chose to put the accent on cultural aspects and social implications through design. The central question that Tjep set themselves is: how can we, as designers, contribute to the fundamental developments that are taking place in Dutch agricultural research? Is self-sufficiency the path towards a more ecological sustainable society? And if so, on what scale is it workable? Can we combine the advantages of a globalized world with aspirations towards physical independence? These are some of the questions Oogst is trying contextualize. (more…)