One ring for every day of the week, Aat brings us the 741

    FOC Collection 21Feb2011

    Dutch designer Aad Kruiswijk – from design studio AAT - has come up with an original jewelry concept which goes by the name ’741′. Instead of buying a single ring, when you buy 741 you get Seven rings for the price of one.

    Each ring is different, so it’s up to you to pick one for each day of the week. The ring comes on a lipstick like container, is manufactured from Glass Filled 3D printed Nylon.

    741 comes in two colors, pink & anthracite, is available as of today in our online store for €67,- In the video below you can see how the 741 ring works.

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    Pekka Salokannel wins third talents competition

    FOC Talents 17Feb2011

    The winner of the third Talents contest is Pekka Salokannel with his hanging light design ‘Cresco’. When creating his design Pekka conducted research into nature systems, instead of just nature shapes. Cresco means ‘multiply’ in Latin and the design is a mixture of nature mathematics and self invented shapes. The light is officially added to the FOC Collection.

    The  2010-Q3 jury consisted of Janne Kyttanen, Saskia Bakker (owner of Edha) and Jeroen Jobse (partner of Now Is Here). Saskia and Jeroen are in daily contact with many lighting clients. They found that the classical look&feel, with an Arabic touch, matches a rising demand amongst their clients. The jury was also unanimous about the design having a strong unique identity as well as being coherent with the FOC Collection. The Cresco light is now for sale for €547 (incl. 19% VAT) and can be purchased from FOC distributors and retailers or in the FOC online store (more…)

    Freedom Of Creation exhibits during Maison & Objet

    FOC Home 17Jan2011


    Freedom Of Creation exhibits during Maison & Objet Paris in collaboration with one of its’ distributors, Exnovo. The Maison & Objet exhibition showcases the first FOC Talents lighting product, Cresco by Pekka Salokannel. The light is inspired by the systems of nature, repeating and multiplying small modules to create complex structures and organic shapes. Cresco is a suggestive object with fluid lines and attracting details.

    Besides this new product launch, most of the award winning designs from the FOC Collection are also on display – such as Dahlia (Vitra Museum) and Macedonia tray (MOMA New York).

    Dates: 21-25.1

    Hours: 09:00-19:00

    Hall: 8, M16 (Exnovo)

    Venue: Paris Nord Villepinte

    More info: www.maison-objet.com

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    FOC adds Reef light and 610 hanging to its collection

    FOC Collection 14Oct2010

    Reef, a new wall and ceiling lamp designed by Tanja Soeter for FOC. Like a coral reef – an immeasurable number of corals united together in a seemingly single organism – Reef lamp is a half dome shaped light with two layers boasting organic lines, each consisting of an uncountable number of unique cells.

    Dimension and material: Diameter 320mm, height 150mm; Laser Sintered Polyamide

    Price: €697,- available in online shop & soon at retailers worldwide (more…)

    Photo contest FOC Collection Lights

    FOC Collection 14Jul2010

    Are you the proud owner of a FOC Collection light and is photography one of your hobbies? Send us your best photos of the light in your interior and you can win a Dahlia or 1597 wall light!

    Deadline: August 22nd 2010
    Submission: E-mail your photos to bram@freedomofcreation.com*
    Resolution: Minimum 1500 pixels wide, but preference for higher resolutions
    Prize: Winner of the contest receives a free Dahlia (D32) or 1597 (D32). Winning photo will be announced on the FOC website on September 1st 2010

    Here are some examples of frequently used interior pictures of our lights:














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