An all black 3D-printed capsule was designed around the bottle, stuffed with all kind of witty technology to make the capsule interact when opened & closed. This capsule was split into two halves which are held together by a magnetic lock. When opened, UV light is automatically activated, revealing the otherwise invisible UV print.

The trendy, minimalist design is a reflection of the product it is designed to house. Inside the capsule, ambient light surrounds the sunken STR bottle. Outside the capsule, the Heineken logo is pillow embossed to act as a stand. The STR icon remains lit for a short period of time when the capsule is closed.

Credits:

design: pascal duval at iris amsterdam
photography: bart oomes at witman kleipool
postproduction: patrick de bas at dog post production

The protagonist couple of the Radio 538 campaign, two young wild boys, wears headgears a mysterious alien fascination, with the features of a ghettoblaster and a pop and punk helmet, something really never seen before.

The Radio 538 advertisement campaign gadget is a rebel object, it is music to wear and to hide under, a sound helmet opposing the MP3 players’ tendency of trying to become a tiny and neutral, almost invisible object.

Freedom Of Creation has produced a limited series of these funky objects, by using advanced 3D printing technologies – a production process generating tri-dimensional objects from computer 3D data – allowing manufacturing without the need of developing moulds in processes that are both time and money consuming.

If you are an advertisement or marketing company and wish to understand more what Freedom Of Creation can offer for you, please contact Michiel Dekkers.

Freedom Of Creation designed the Onitsuka Tiger shoe, which was completely 3D printed in nylon.

To read more about the collaborations with Amsterdam World Wide see these articles:

Amsterdam World Wide awards

Asics Viral campaign

Onitsuka Tiger campaign

“What’s a left, without a right?” celebrates a new collection of 80′s inspired footwear by ASICS, and underscores the company philosophy “Anima Sana in Corpore Sano”**, the diversity of the world in which we live, and is an engaging and stimulating reminder that in uniting our opposites, or other half, we can become stronger, smarter, balanced … and whole. The campaign also renews Amsterdam Worldwides collaboration with FOC – a relationship that started with FOC’s design collaboration in 2008 for the mega super-hit “Electric Tiger Land” brand campaign for Onitsuka Tiger. FOC understood the key elements of both the ASICS company philosophy and the new campaign developed by Amsterdam Worldwide and designed ten unique, 80′s-inspired objects.

The objects were designed by Janne Kyttanen to be manufactured directly into a mesh packaging which also incorporated a personalized message in 4 different languages. Each package contained only half an object, and the recipients (ten bloggers world-wide) were left with the task of finding the other half to make their present whole. Janne Kyttanen, founder and creative director at FOC, commented: “We knew that the intended recipients of these gifts are trend-setters. They had to receive something which was truly one-of-a-kind, that would have a strong ‘wow’ factor and inspire their curiosity to investigate. …and yet leave them with a sour-sweet feeling of regret for having to destroy the packaging that enclosed their half-icon product.”

FOC worked with Amsterdam Worldwide and ASICS to assure a design that would intrigue the bloggers, and used high-tech rapid manufacturing technologies to create this “all-in-one”, singular creation. The gifts were forwarded to 10 bloggers, hand-picked by Amsterdam Worldwide for their impact on ASICS’ dynamic target audience of people in their late 20s and early 30s. Bloggers received two non-matching halves of ten unique, restyled 1980s-inspired iconic models. The single piece, all-in-one manufactured package contained the two non-matching halves, incorporated within a cage-like graphite-colored mesh, which the bloggers had to crack open. Janne Kyttanen also designed the casing so as to feature a plaque with a personal message, in the blogger’s own language, signed by ASICS. The bloggers were then invited to use their online network to locate the missing pieces.

You can also reproduce the products of the entire campaign by downloading them here. You naturally need a 3D printer in order to be able take part in this.

Several additional designs have been produced to support the campaig such as USB sticks, keyholders, POS material, shoe displays etc.

Capturing and re-elaborating the ‘Made of Japan’ concept that distinguishes ‘Electric Light Shoe’, the Card Tower Display, created by FOC designers, represents a functional element for the Onitsuka Tiger stores world-wide. Made with Layer Manufacturing technologies, Card Tower Display becomes a showcase for Onitsuka Tiger pamphlets and catalogues.

A metal miniaturized reproduction of FOC’s ‘Electric Light Shoe’ becomes an appealing and original key ring.

Information technology takes on an innovative and unexpected stylishness with the USB memory shoe – a tiny replica of ‘Electric Light Shoe’. Once activated, the key diffuses a soft illumination.