FOC FOR 10Mar2010
Our collaboration with Amsterdam Worldwide for their Onitsuka Tiger and Asics advertisement accounts keep on winning awards. Next in line is winning the Mobius Award. Check out this new video that Amsterdam Worldwide put together to explain the outcome of this great campaign in high detail.
Freedom Of Creation designed the Onitsuka Tiger shoe, which was completely 3D printed in nylon.
To read more about the collaborations with Amsterdam World Wide see these articles:
FOC FOR 1Jul2009
ASICS, one of the most innovative sports footwear and apparel brands today, has launched the inspiring “What’s a left, without a right?” campaign. Conceptualized by advertising agency Amsterdam Worldwide, the campaign was brought to life by the design talents of Freedom Of Creation (FOC) and has become one of 2009′s most talked about branding initiatives.
“What’s a left, without a right?” celebrates a new collection of 80′s inspired footwear by ASICS, and underscores the company philosophy “Anima Sana in Corpore Sano”**, the diversity of the world in which we live, and is an engaging and stimulating reminder that in uniting our opposites, or other half, we can become stronger, smarter, balanced … and whole. The campaign also renews Amsterdam Worldwides collaboration with FOC – a relationship that started with FOC’s design collaboration in 2008 for the mega super-hit “Electric Tiger Land” brand campaign for Onitsuka Tiger. FOC understood the key elements of both the ASICS company philosophy and the new campaign developed by Amsterdam Worldwide and designed ten unique, 80′s-inspired objects.
FOC FOR 30Jan2008
Janne Kyttanen and Mads Thomsen have produced this Laser Sintered suggestive creation for the international ad agency Amsterdam Worldwide for its Client Onitsuka Tiger ‘ASICS’ premium heritage brand. The meter-long shoe called the ‘Electric Light Shoe’ is central to the global Electric Tiger Land campaign for 2008. Images show the Electric Light Shoe with illumination in its full length, as well as in 70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.
Several additional designs have been produced to support the campaig such as USB sticks, keyholders, POS material, shoe displays etc. (more…)
