FOC FOR 14Mar2011

For the launch of Heineken’s brand new premium STR bottle, creative agency IRIS came to FOC to help design & engineer a truly magical experience. To present the aluminium bottle to Heinekens stakeholders across the globe a suitable packing was needed. Since the newly designed bottle includes UV-sensitive ink the goal of the packaging was to showcase this in a mind-blowing experience.

An all black 3D-printed capsule was designed around the bottle, stuffed with all kind of witty technology to make the capsule interact when opened & closed. This capsule was split into two halves which are held together by a magnetic lock. When opened, UV light is automatically activated, revealing the otherwise invisible UV print.

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FOC FOR 28Oct2010

It is on everyone’s lips, the most discussed advertising campaign of the moment: commercial spots, online banners, print ads and every kind of events of the Dutch Radio 538 are all dominated by two indefinable, upsetting presences. Originated from the fertile imagination of Dutch BSUR (Be as you are) advertising agency, the creative concept finds its most garish and unexpected expression in stereoheads, designed together with Gordana Lucic & Roger Matena (BSUR) & Janne Kyttanen (Freedom Of Creation).

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FOC FOR 10Mar2010

Our collaboration with Amsterdam Worldwide for their Onitsuka Tiger and Asics advertisement accounts keep on winning awards. Next in line is winning the Mobius Award. Check out this new video that Amsterdam Worldwide put together to explain the outcome of this great campaign in high detail.

Freedom Of Creation designed the Onitsuka Tiger shoe, which was completely 3D printed in nylon.

To read more about the collaborations with Amsterdam World Wide see these articles:

Amsterdam World Wide awards

Asics Viral campaign

Onitsuka Tiger campaign

FOC FOR 1Jul2009

ASICS, one of the most innovative sports footwear and apparel brands today, has launched the inspiring “What’s a left, without a right?” campaign. Conceptualized by advertising agency Amsterdam Worldwide, the campaign was brought to life by the design talents of Freedom Of Creation (FOC) and has become one of 2009′s most talked about branding initiatives.

“What’s a left, without a right?” celebrates a new collection of 80′s inspired footwear by ASICS, and underscores the company philosophy “Anima Sana in Corpore Sano”**, the diversity of the world in which we live, and is an engaging and stimulating reminder that in uniting our opposites, or other half, we can become stronger, smarter, balanced … and whole. The campaign also renews Amsterdam Worldwides collaboration with FOC – a relationship that started with FOC’s design collaboration in 2008 for the mega super-hit “Electric Tiger Land” brand campaign for Onitsuka Tiger. FOC understood the key elements of both the ASICS company philosophy and the new campaign developed by Amsterdam Worldwide and designed ten unique, 80′s-inspired objects.

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FOC FOR 30Jan2008

Janne Kyttanen and Mads Thomsen have produced this Laser Sintered suggestive creation for the international ad agency Amsterdam Worldwide for its Client Onitsuka Tiger ‘ASICS‘ premium heritage brand. The meter-long shoe called the ‘Electric Light Shoe’ is central to the global Electric Tiger Land campaign for 2008. Images show the Electric Light Shoe with illumination in its full length, as well as in 70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.

Several additional designs have been produced to support the campaig such as USB sticks, keyholders, POS material, shoe displays etc. (more…)