FOC FOR 10Mar2010
Our collaboration with Amsterdam Worldwide for their Onitsuka Tiger and Asics advertisement accounts keep on winning awards. Next in line is winning the Mobius Award. Check out this new video that Amsterdam Worldwide put together to explain the outcome of this great campaign in high detail.
Freedom Of Creation designed the Onitsuka Tiger shoe, which was completely 3D printed in nylon.
To read more about the collaborations with Amsterdam World Wide see these articles:
FOC FOR 17Dec2009
The projects in collaboration between FOC and Amsterdam Worldwide keep on winning awards. Back in 2008 Freedom Of Creation and Amsterdam Worldwide worked on the Onitsuka Tiger Campaign, while a few months ago these creative companies joined forces to work a highly successful viral project for the new Asics Left & Right campaign. The latest awards include:
Event: Cristal International 2009
Award: CYBER/Viral
Client/Campaign: ASICS Sportstyle Left/Right
Event: EuroBest 2009
Award: Bronze – Best Use of Social Media
Client/Campaign: ASICS Sportstyle Left/Right
READ ON ABOUT ASICS LEFT & RIGHT VIRAL CAMPAIGN
READ ON ABOUT ONITSUKA TIGER CAMPAIGN
In addition to the above mentioned awards, these two projects for ASICS/Onitsuka Tiger had already accumulated the awards mentioned below:
Event: ADCN 2009
Award: Silver, Integrated.
Client/Campaign: Onitsuka Tiger/Electric Tigerland
Event: One Show 2009
Award: Nominated, Integrated Campaign.
Client/Campaign: Onitsuka Tiger/Electric Tigerland
To read about the other 6 awards click here.. (more…)
FOC FOR 1Jul2009
ASICS, one of the most innovative sports footwear and apparel brands today, has launched the inspiring “What’s a left, without a right?” campaign. Conceptualized by advertising agency Amsterdam Worldwide, the campaign was brought to life by the design talents of Freedom Of Creation (FOC) and has become one of 2009′s most talked about branding initiatives.
“What’s a left, without a right?” celebrates a new collection of 80′s inspired footwear by ASICS, and underscores the company philosophy “Anima Sana in Corpore Sano”**, the diversity of the world in which we live, and is an engaging and stimulating reminder that in uniting our opposites, or other half, we can become stronger, smarter, balanced … and whole. The campaign also renews Amsterdam Worldwides collaboration with FOC – a relationship that started with FOC’s design collaboration in 2008 for the mega super-hit “Electric Tiger Land” brand campaign for Onitsuka Tiger. FOC understood the key elements of both the ASICS company philosophy and the new campaign developed by Amsterdam Worldwide and designed ten unique, 80′s-inspired objects.
