FOC Talents 1.Nov.2011
In the 2012 winter design competition Freedom Of Creation Talents are asked to create an ‘interior jewel’; an eye-catching item that gives a personal touch to an interior and revives it. Zaha Hadid has co-written this assignment and will personally take part in the jury.
Freedom Of Creation has commissioned an innovation group from Delft University to conduct research on the needs of interior product consumers. The results show that especially young people are very interested in small eye-catching items that give a personal touch to their interior: an object that customizes the standard Ikea cupboards, gives a second life to an inherited furniture piece or can hold a coat, but is almost too appealing to use it as that…
Z-chair, design by Zaha Hadid for ‘Sawaya & Moroni’
3D printing is a perfect and competitive technology for small items that require a high level of detail and geometric complexity. The ‘interior jewel’ we want the Talents to design is a knob/handle/hanger that can be applied throughout the whole interior: on cupboards/drawers, doors and as a hanger on the wall.
These are the design guidelines: