FOC Textiles in permanent collection at MOMA

FOC general  6.Apr.2008

While exploring the possibilities of 3D printing already in 2000 Jiri Evenhuis came up with the idea to create textiles. These textile designed by Jiri Evenhuis and Janne Kyttanen in 2003 are selected for the permanent collection of the MOMA, New York.



These textiles are printed in one go, of course many different patterns can be created using rapid manufacturing techniques. So far Freedom Of Creation has created the X pattern, Flex pattern, Mobius pattern, 8 pattern and the 3, 4 and 5 in 1 patterns. READ ON

FOC is nominated for the Index Award 2008

FOC general  5.Apr.2008

The INDEX:Award is the biggest design award in the world, with a total award sum of 500,000 euros, but this grand figure financed by the state of Denmark isn’t the only aspect distinguishing the INDEX:Award from most other design Awards.


The INDEX:Award is also the main driver of INDEX:’s mission to generate more Design to Improve Life of higher quality all over the world. The award receives nominations from China to the United States, from Finland to South Africa, from Singapore to Jordan and from these nominations, the outstanding INDEX: international jury selects the best as finalists, and the very best as winners of the biennial award. READ ON

Janne Kyttanen in Holland Herald

FOC general  25.Feb.2008

Janne Kyttanen is interviewed for the KLM inflight magazine, Holland Herald.


FOC works on an ad campaign for Onitsuka Tiger

FOC FOR  30.Jan.2008

Janne Kyttanen and Mads Thomsen have produced this Laser Sintered suggestive creation for the international ad agency Amsterdam Worldwide for its Client Onitsuka Tiger ‘ASICS‘ premium heritage brand. The meter-long shoe called the ‘Electric Light Shoe’ is central to the global Electric Tiger Land campaign for 2008. Images show the Electric Light Shoe with illumination in its full length, as well as in 70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.

Several additional designs have been produced to support the campaig such as USB sticks, keyholders, POS material, shoe displays etc. READ ON

Janne Kyttanen is young designer of the year 2007

FOC general  10.Oct.2007

Shoe designer Julia Lundsten (b. 1975) and designer Janne Kyttanen (b. 1974) have been awarded the Design Forum Finland’s Young Designer of the Year 2007 prize.

The awarded designers have both received their design training abroad Julia Lundsten in London and Janne Kyttanen in Barcelona and Amsterdam. Lundsten established her shoe-design company FINSK in London, and Kyttanen the Freedom of Creation company in Amsterdam. Based on the designers’ strong personal conception of design and intelligent insight into design and methods of manufacturing, these companies display international promise in both content and business skills.


The award jury noted that Julia Lundsten and Janne Kyttanen represent the best of Finland’s internationally oriented young designers. Through their bold decisions and uncompromising work they are deepening the diversity of design and expanding its international character. At the same time, they express in their works the traditions of Finnish design clarity and pure lines without ignoring a playful light touch.


The members of the jury were CEO Mikko Kalhama, Design Forum Finland, and curator Jukka Savolainen, Design Museum Helsinki.

Previous recipients of the prize are designers Harri Koskinen and Ilkka Suppanen (2000), interior architect Karola Sahi and architect Eeva Lithovius (2001), designer and cabinetmaker Tuuli Autio and designer and silversmith Pyry Tamminen (2002), graphic designers Antti Hinkula and Teemu Suviala (2005) and industrial designer Jukka Korpihete and furniture designer Mikko Paakkanen (2006).