FOC Talents 15.Mar.2010
The first FOC Talents competition brief was created by jewelry designer Ted Noten and published on January 1st 2010. It always deeply surprised Ted Noten that the wedding ring has such a boring appearance. Two people decide to connect forever and they all wear the same stuff: gold and incidentally they put a little white gold with it or a little red gold orâ€¦
Therefore he challenged the FOC Talents to come up with a new wedding ring design. As part of the submission the Talent had to make clear that he/she did research on the phenomenon Wedding-Rings through history and in different cultures. In the design it also had to be clear that 3D Printing and the nylon material were the only way to realize the design. So to say: technology and material follow function and its aesthetics.
FOC has received 15 entries before the submission deadline of March 1st 2010, which are now for sale in the FOC online store. On March 10th the jury consisting of Ted Noten, Frederik Roije and Janne Kyttanen came together at the FOC HQ in Amsterdam to select a winner from these entries. After long deliberation the jury unanimously selected ‘Reality Check’ by Josien Pieters as winner.
The jury praised Josiens’ witty approach to marriage and how she has translated both the historic Claddagh symbolism and today’s marriage reality into a playful ring. The ring, consisting of 5 pieces, can be worn in different configurations. Just like the historic Claddagh ring each item of ‘Reality Check’ is a symbol for marital status, allowing the wearer to communicate this to the outside world.