3D printed shoes awarded ‘most creative’ at Mittelmoda

FOC FOR  8.Jul.2010

Dutch fashion designer Pauline van Dongen has been awarded ‘Most Creative Collection’ prize at the Mittelmoda event 2010. The collection she designed for her graduation at the Artez- Academy of Fine Arts Arnhem included a pair of high heel shoes engineered & designed in collaboration with Freedom Of Creation. The high heel shoes are produced using selective laser sintering 3D printing technology.


About Mittelmoda:

Mittelmoda is one of the most sought-after and well-known fashion competitions at an international level. Created in 1993, the project Mittelmoda has been developing an international network of contacts with over 620 schools of fashion design in 66 countries, thus becoming a concrete chance of exchange and comparison for the international creativity. READ ON

FOC Talents design brief 2010-Q3

FOC Talents  30.Jun.2010

After two successful Talent competitions in which the Talents were asked to design a new wedding ring concept and a case for the Blackberry, the third competition is related to the FOC lighting collection. Lighting is the most important product category of the FOC Collection. The lights have won many awards and are taken into the permanent collection of the Vitra design museum, MAD New York and Design Museum Holon. Successful light designs include the Dahlia, 1597 and Palm series, all designed by Janne Kyttanen. These designs are inspired by phenomena in nature and therefore have an organic feel compared to the more recent Riot and Filament series.

From our clients we notice that there is strong demand for a new hanging light that is in line with the organic series mentioned above. Demand for a new hanging light is strongest, because the Collection portfolio at the moment only includes one hanging light model: ‘Palm’. READ ON

Making the old New again, a 3D printed vase

FOC FOR  24.Jun.2010

FOC helped Ailin Lacey, a graduating student from Dublin to create her ‘Old is new again’ vase.




















“The vase was created with the act of flower arranging in mind. Through slight alterations in surface treatment, the vase, though familiar in form, becomes unfamiliar in use, moving the classical decoration beyond its conventional aesthetic appeal to now house a strange functional role. It accentuates the act of flower arranging but does so in a discreet way, playing up the characteristic already inherent in the aesthetic of the vase, but using it to create something new, discrete. READ ON

Preview of Blackberry case designs by Talents

FOC Talents  23.Jun.2010

FOC Talents assignment 2010-Q2 was created together with Freshfiber and we asked the Talents to design a case for the Blackberry Bold 9700. We have received 14 entries and Mid-July the jury result will be published on the FOC website, but Freshfiber has already selected 4 designs which will be further developed for commercialization. Although these are just the concepts and not the final products, we could not wait to share them with you! Here is an overview of the 4 selected designs:


























Read more about the selected Blackberry case designs below READ ON

First successes FOC Talents program

FOC Talents  17.Jun.2010

In January 2010 the FOC Talents program was launched with great excitement, but also some uncertainty on how it would evolve. Assessing the first results, we see that we are on the right track and that the potential is huge.












The founder of FOC Talents, Bram de Zwart:

‘Creating a distanced network of the worlds’ best 3D designers and centrally commercializing their designs, is something of which we know little examples. It is only recently that such a new and efficient approach to product development is made possible thanks to the rapid evolvement of 3D software, 3D printing and not to forget the internet. The selection of designers that we have made and who will have to make this adventure successful, has proven to contain real Talents.

These are young people who have fresh ideas and create new form archetypes, helped by their superior Computer Aided Design skills. In the future I want to find more ways in which FOC can further educate the Talents about 3D Printing design rules, since I think the promise of 3D Printing to society is huge, but can only be realized if there are enough designers who know how to fully utilize its potential.’

Some of the popular Talents Q1 design which are now for sale:






Two months ago the first Talent designs (rings) have been launched and so far we see a steady rise in sales and also in interest from the press. Some Talents organize their own promotion, like an exhibition during the Milan designweek (Studio Mango), a book publication (Josien Pieters) and their own photoshoots. READ ON

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