FOC FOR 15.Nov.2010
FOC continues its design collaboration with Ted Noten. Next in line were the Dutch Fashion Awards where Ted Noten is selected to design the awards for the winners. Iris van Herpen was the grand winner of this year’s Dutch Fashion Awards. Not only did she win the Mercedes-Benz Dutch fashion Award, but she was also awarded with the Dutch Fashion Accessory Award and the Dutch Fashion Incubator Award.
The jury chose Iris van Herpen to be the ambassador for the kind of contemporary creative force Dutch Fashion has to offer to the international fashion field. With Bas Kosters as the winner of the International Fashion Incubator Award 2010, a prize stimulating authentic creativity in fashion, the jury clearly made a strong statement this fourth edition of the Dutch fashion Awards. Or like jury member Donald Potard stated: “12 points for Dutch Fashion!
These sweet as candy like 3D printed awards, designed by Ted Noten, were created for 6 different categories:
1. Dutch Fashion Icon Femme
2. Dutch Fashion Icon Homme
3. Dutch Fashion Incubator Award met De Bijenkorf
4. International Fashion Incubator Award met Studio Zeta Milano
5. Dutch Fashion Award € 25.000 met Mercedes-Benz
6. Dutch Accessory Design Award by Sacha