FOC general 4.Apr.2012
Janne Kyttanen, founder of Freedom Of Creation, is starring in the 48 hour kick-off of the Heineken Innovation Challenge, April 3-5, 2012. The Challenge, worth $10,000 USD to the winner, invites people from all over the world to share their ideas on the future of sustainable beverage packaging and distribution.
The Heineken Innovation Challenge is the first to crowd source globally for sustainable beverage packaging concepts. Janne, an expert in 3D design, was selected to spend 48 hours in an undisclosed location, with just a web cam, laptop, and 3D printers like the Cube. Janne will demonstrate the entire ideation-to-production process through access to Cubify.com, 3D printers and tweets, Facebook posts and emails from observers on www.ideasbrewery.com
The Heineken Innovation Challenge entries will be submitted to internal sustainability experts for judging according to set criteria: innovation, feasibility and the most votes received at www.ideasbrewery.com. Selected designers will be invited to collaborate with Heineken to enhance and perfect their ideas. At the conclusion of the Innovation Challenge, an Official Jury of external experts and Heineken management will select one overall winner, who will be notified in June 2012.