FOC supports the binary furniture collection by COHDA

FOC FOR   10.Dec.2010

Freedom Of Creation supported UK based design company Cohda with its innovative Binary Furniture Collection. The binary table is the first result of an interactive project that expands the principles of the 60’s engineering toy ‘Spirograph’ into 3-dimensional objects. FOC 3D printed the first table in the series, designed by Cohda Founder Richard Liddle.

Launched as live event at the Baltic Centre for Contemporary Art in the UK, the public was encouraged to create their own digital furniture by drawing directly into Cohda’s Binary desk via a Wacom tablet. A newly developed programme tracked the speed and pressure of the pen then extruded the spirals into a third dimension determining the surface configuration, structure and leg height.

In addition to an image of individual designs (which the creator could download from, the programme also stored the unique CAD data files ready for 3D Printing. This gave users the option to either take ownership of the image and 3D product file, or to print a version of their creation through Cohda and FOC. READ ON

FOC sponsors Dutch Fashion Awards

FOC FOR   15.Nov.2010

FOC continues its design collaboration with Ted Noten. Next in line were the Dutch Fashion Awards where Ted Noten is selected to design the awards for the winners. Iris van Herpen was the grand winner of this year’s Dutch Fashion Awards. Not only did she win the Mercedes-Benz Dutch fashion Award, but she was also awarded with the Dutch Fashion Accessory Award and the Dutch Fashion Incubator Award.

The jury chose Iris van Herpen to be the ambassador for the kind of contemporary creative force Dutch Fashion has to offer to the international fashion field. With Bas Kosters as the winner of the International Fashion Incubator Award 2010, a prize stimulating authentic creativity in fashion, the jury clearly made a strong statement this fourth edition of the Dutch fashion Awards. Or like jury member Donald Potard stated: “12 points for Dutch Fashion!

These sweet as candy like 3D printed awards, designed by Ted Noten, were created for 6 different categories:

1. Dutch Fashion Icon Femme

2. Dutch Fashion Icon Homme

3. Dutch Fashion Incubator Award met De Bijenkorf

4. International Fashion Incubator Award met Studio Zeta Milano

5. Dutch Fashion Award € 25.000 met Mercedes-Benz

6. Dutch Accessory Design Award by Sacha


New Freshfiber Macedonia products launched for Apple

FOC FOR   29.Oct.2010

The collaboration between Freedom Of Creation and Freshfiber, the brand behind fashion for electronics, has lead into the creation of a new line of accessories for Apple products. Janne Kyttanen designs a new Laser Sintered Macedonia series of Freshfiber accessories for Iphone4G and Ipad.

An entire array of new products are shortly expected for all Apple products. First in line though is the Macedonia series in 2 different colors, white and gray. If you want to get your hands on these new arrivals, just purchase them through our online store.


BSUR collaborates with FOC on a Radio 538 campaign

FOC FOR   28.Oct.2010

It is on everyone’s lips, the most discussed advertising campaign of the moment: commercial spots, online banners, print ads and every kind of events of the Dutch Radio 538 are all dominated by two indefinable, upsetting presences. Originated from the fertile imagination of Dutch BSUR (Be as you are) advertising agency, the creative concept finds its most garish and unexpected expression in stereoheads, designed together with Gordana Lucic & Roger Matena (BSUR) & Janne Kyttanen (Freedom Of Creation).