FOC joins forces with Story UK to design for Ardbeg

FOC FOR   20.Jun.2008

Ardbeg, part of the LVMH group, is the Ultimate Single Islay Malt Scotch Whisky distillery.

dog copy

Story UK, the advertisement agency for Ardbeg, commissioned FOC to design concepts for new point-of-sale and other marketing materials for this luxurious whisky brand. READ ON

FOC works on an ad campaign for Onitsuka Tiger

FOC FOR   30.Jan.2008

Janne Kyttanen and Mads Thomsen have produced this Laser Sintered suggestive creation for the international ad agency Amsterdam Worldwide for its Client Onitsuka Tiger ‘ASICS‘ premium heritage brand. The meter-long shoe called the ‘Electric Light Shoe’ is central to the global Electric Tiger Land campaign for 2008. Images show the Electric Light Shoe with illumination in its full length, as well as in 70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.

Several additional designs have been produced to support the campaig such as USB sticks, keyholders, POS material, shoe displays etc. READ ON

Janne Kyttanen designs a new packaging for L’Oreal

FOC FOR   19.May.2006

L’Oreal group is the global leader in cosmetics and has over a century of experience in the business. With 58 offices throughout the world, L’Oreal distributes its 18 brands in 130 countries. Helena Rubinstein, one of the key brands of the group, wished to have a special package design made for the launch of its new ‘Gold Future’ eye reviver cream.


Freedom Of Creation designed and produced 66 pieces of this unique packaging out of flexible nylon, with a gold finishing layer.