FOC FOR 30.Jan.2008
Janne Kyttanen and Mads Thomsen have produced this Laser Sintered suggestive creation for the international ad agency Amsterdam Worldwide for its Client Onitsuka Tiger ‘ASICS‘ premium heritage brand. The meter-long shoe called the ‘Electric Light Shoe’ is central to the global Electric Tiger Land campaign for 2008. Images show the Electric Light Shoe with illumination in its full length, as well as in 70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.
Several additional designs have been produced to support the campaig such as USB sticks, keyholders, POS material, shoe displays etc. READ ON
FOC FOR 19.May.2006
L’Oreal group is the global leader in cosmetics and has over a century of experience in the business. With 58 offices throughout the world, L’Oreal distributes its 18 brands in 130 countries. Helena Rubinstein, one of the key brands of the group, wished to have a special package design made for the launch of its new ‘Gold Future’ eye reviver cream.
Freedom Of Creation designed and produced 66 pieces of this unique packaging out of flexible nylon, with a gold finishing layer.
