About

Freedom Of Creation is a pioneering design and research company, specialized in design with 3D printing technologies. The product of this work is either part of the FOC Collection or commercialized by other design labels. Since 2000 our extensive research conducted in the field of 3D printing technologies has resulted in innovative and successful commercial products, in the development of new industrial materials and software products, and has been the foundation for significant R&D projects with a range of industrial partners. Our products have been published and exhibited all around the world. They have also been selected for permanent museum collections and have received numerous design accolades worldwide.


Vision

Product lifespans are constantly decreasing, while the amount of new products pushed into the market is ever increasing. Most of these products are generically tailored for the unidentified masses, and this “push into market” development approach decreases the value for the individual and increases waste on our planet. Most consumer products are still produced by an old fashioned (a century old) mass production infrastructure, which equals to large stock, high manual labor, big investments, long distance transportation, an army of employees etc.

Since the world is becoming ever more digital, decentralized and connected, our approach on product development will change the world forever. MP3 changed the music industry forever, digital cameras did the same for photography and digital printing enabled everybody to become a publisher – now the same transition is already occurring for consumer products as well, and people will be able to create their own products with great ease and will not need to be bound by the selection they can find in stores.  As a result, the value for consumers will increase and waste will decrease.


History

The Freedom Of Creation concept is based on Janne Kyttanen’s project for graduation at the Gerrit Rietveld Academy in Amsterdam 1999-2000. The project explored the possibilities of using 3D printing technology and Augmented Reality as viable technologies when changing production and distribution logistics on a global scale. After the graduation exhibition, Freedom Of Creation was founded in Helsinki, Finland, in 2000 and later moved to Amsterdam, The Netherlands in 2006.

janne old

First Laser Sintered light shade by Janne Kyttanen 2000

gyro

First Augmented Reality video by Janne Kyttanen 2000. This project looked into the possibilities of people being able to upload virtual information into their living rooms and they could then interact with the designs, change certain features in them and when finished, the products could be produced by 3D printing.


Divisions

FOC Collection

The award winning 3D printed design collection.

FOC Collection by Freedom Of Creation is an edition of exclusive design objects, furnishing complements, lighting and accessories, conceived by FOC founder Janne Kyttanen, by renowned International designers and by talented emerging creatives.

Ten years of Freedom Of Creation’s pioneering research into the technologies of 3D printing – a process transforming a CAD file into a real object via a printing process adding one layer of matter onto the other until the entire object has been generated – as well as into the unlimited expressive possibilities these technologies provide, have characterized FOC Collection as a trendsetting brand.

Several of the astonishing designs from the FOC Collection have been selected for the permanent collections of Internationally acclaimed museums and museum shops, such as the MOMA, FIT and

MAD in New York, the Design Museum in Holon, Israel, and the Vitra Design Museum in Germany and/or have been recognized with International Awards and mentions, such as the Red Dot and Index Award.

International architects choose products from the FOC Collection for prestigious interior projects for hotels  (such as Hilton The Hague), stores (such as Kuoni stores), restaurants and other public spaces or for residential environments.

The FOC Collection is applying localized just-in-time production and short distance distribution logistics, sensibly reducing costs pollution coming from transportation. It is commercialized through a global network of distribution partners.

foc collection

FOC Projects

Innovative 3D printed projects for international clients.

FOC Projects is Freedom Of Creation’s product development division for third parties’ projects.

FOC Projects offers excellent design, product development and manufacturing services, with know how resulting from ten years of pioneering research into the technologies of 3D printing – a process transforming a CAD file into a real object via a printing process adding one layer of matter onto the other until the entire object has been generated – and visionary creativity, always able to explore the unlimited expressive possibilities these technologies provide.

This long term expertise in trendsetting design and advanced manufacturing technologies allows FOC Projects to provide services for clients of different kinds and to develop the most various types of projects, such as packaging, advertising items and gadgets, jewelry, furniture and lighting, textiles and model making.

FOC Projects is a service provided by Freedom Of Creation, a company for design editions, Internationally recognized with several awards and included in the permanent collections of internationally acclaimed museums, such as the FIT and MAD in New York, the Design Museum in Holon, Israel, and the Vitra Design Museum in Germany.

International clients relying on FOC Projects not only include some of the biggest companies in the world such as Philips, LVMH, Hyundai, Asics, Nokia, Nike, L’Oreal and Heineken. Due to the technology being so flexible, we also work with the local butcher creating just one custom-made product as a birthday present for his wife.

Projects with the participation of FOC Projects have been recognized with International awards, such as the Cannes Lion Award 2008, The Mobius Award etc.

This is how we do it…

FOC Talents

Where young talented designers take over.

FOC Talents is an online global network of talented, young and pre-selected designers, who are given every 3 months a new design theme, related to a different niche lifestyle target group.

The best designs will be taken into the FOC Collection and the very best talents will be hired as designers at FOC. If you are good in 3D and a young and talented designer, please e-mail bram@freedomofcreation.com and he will tell you all about how to apply.

FOC Store

FOC Store is an online marketplace for high-end 3D printed design products.

FOC Store not only carries products from the FOC Collection, but it is also a marketplace for other brands who use our services to develop new products with 3D printing. Through the FOC Store our aim s to also provide new sales channels for our partner companies whether they are big global brands or just graduated talented designers.