Icon Snap Jewelry, playfull rings to Switch & Stack

FOC Collection  1.Feb.2013

Freshfiber introduces the Icon Snap ring, a ring with candy-like colors and irresistible playfulness.


These rings designed by Brian Garret come in 3 different sets: Evil, Posh and Shrunk. Each set consists of 3 different icons in one theme, the Icons can easily be snapped on and off using the gold plated rare earth magnets.


Evil Series
Features a hot pink hand grenade, a royal blue bomb and an electric yellow tank. Where, when and how you choose to flaunt these pieces is all up to you. But you’ll sure make an impression. READ ON

Freedom Of Creation fashion at Four by Azzurro

FOC Collection  20.Jul.2012

In occasion of its fourth store opening in The Netherlands, Azzurro, one of the most exclusive luxury Dutch fashion shops, has chosen to involve the most innovative Dutch design brand, Freedom Of Creation.

In addition to the best clothing brands, the store will also feature some of the most trendy Freedom Of Creation products, including men’s accessories. Freedom Of Creation pieces will be exhibited as true jewels of design among creations of Dolce&Gabbana, Prada, Yves Saint Laurent and many others big names from the fashion industry. There will also be on display a Cube 3D printer, which allows people to create their own accessories and designs. Moreover, next fall/winter, Freedom Of Creation will launch new fashion products and try new 3D personalization concepts in the FOUR by Azzurro store.

FOC Jewelry-M-Bracelet

FOUR by Azzurro is located at PC Hooftstraat 127 in Amsterdam. For more information about the store, follow this link.

Four logo


FOC Talents 2012 Summer design brief: Pin-ups

FOC Talents  29.Jun.2012

Pinup is a sexy and classy female style, inspired by the iconic imagery of mid-20th century models that men “pinned-up” their wall. In this assignment FOC Talents are challenged to design the dream product for Pinups (deadline: September 1st).

We will collaborate with media partner “The Pin Up Magazine” in order to get valuable insights into Pinup wishes and to select and promote the most desirable designs:

  1. Inspire (July + August): The Pin Up Magazine will ask their 30K+ Facebook followers to share what would be their dream product. This can serve as inspiration when creating your product designs
  2. Select (September): Through a Facebook poll Pinup followers can select which of your submitted designs they would like to see commercialized. FOC will do a preselection and checks if each design meets the brief
  3. Promote (From December): Selected designs will be sold through the FOC distribution channels and will feature in an extensive marketing campaign, including multiple full page print ads in the Pin Up Magazine combined with an online blast


There are no product category limitations, it is key that the designs appeals to the Pinup target group. Before September 1st 2012, designers that are part of the FOC Talents program can e-mail to talents@freedomofcreation.com:

• The 3D-file of their design(s) in STL format
• 2 renderings of the design in Jpeg format
• A short description explaining the idea behind the design

Up till mid August you can consult the FOC designers and have them comment on your concepts.


Exhibition in Delft on May 18th and 19th

FOC general  16.May.2012

Together with dealer “Van Waay & Soetekouw“, Freedom Of Creation organizes a temporary exhibition on May 18th and 19th. The exhibition will be in the historical ‘Boterhuis’ in Delft, a Dutch city known for its Delft Blue, the House of Orange and Johannes Vermeer.

For the first time in The Netherlands people can see the brand-new Cube 3D-Printer at work. Furthermore a wide variety of 3D-printed interior and fashion products will be on display.


Exhibition address
Van Waay & Soetekouw
Markt 17
2611 GP Delft

Open from 9:30 am until 5:30 pm, May 18th and 19th



Impression of Milan Design Week 2012

FOC Collection  25.Apr.2012

This years Milan Design Week was a great success for Freedom Of Creation. Design lovers from all around the world came to see the numerous new items that were shown including the new ‘Lightnest’, designed by Frederik Roijé.  We want to thank everyone who came to visit us. Below an impression of the exhibition and the new Lightnest: