FOC Talents 15.Jul.2010
Apparently Josien Pieters is in a winning mood since the jury consisting of Frank Tjepkema, Jurjen Rolf and Janne Kyttanen has selected her ‘Freshfibers’ Blackberry case design as best out of 14 entries. The entries are assessed anonymous by the jury and again her design came out as winner, after she also won the first Talents competition with her wedding ring design ‘Reality Check’.
The jury had a fierce discussion on who to select from three entries: ‘Linguini’ by Lionel Dean, ‘B100’ by Peter Hermans and ‘Freshfibers’ by Josien Pieters. The jury praised the forward thinking of Lionel Dean and the intriguing, innovative shape of the Linguini case. B100 was classified as a fun gimmick and a real conversation piece. ‘Freshfibers’ was finally selected as winner, because according to the jury this entry is an original answer to the first design criterion of the assignment that was provided by Freshfiber; “make the Blackberry use more fun, or have more impact”.
The user starts of with a case consisting of 48 detachable, mono-colored pieces: ‘Freshfibers’. These Freshfibers can be swapped with users that have a different color, in Josien her entry matching the country that the user lives in. The jury thinks the case can become a very social thing, since ‘Freshfibers’ can really stimulate (physical) interaction between global Blackberry users. The anticipated vivid (online) trade of Freshfibers can definitely increase the fun and impact of having a Blackberry and should result in increased social interaction. Also the scarcity of some Freshfibers’ colors can result in real collector’s items. READ ON
